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You are a motivated athlete and you're determined to get better and dominate your sport. You're looking for all the strength and conditioning information you can find to make you bigger, stronger and faster. You're tired of the tricks, gimmicks, gadgets and exercise fads and silly metabolic conditioning workouts that only leave you depleted and lacking energy. You want real results that dominate the competition.  You realize that harder does not necessarily mean better. You want the most effective training system possible. You realize that optimal results are far more important than maximum intensity. You want to become a better athlete, trainer or coach, not just better at exercising. You want to know the drills that produce the skills. You want to know the most effective training that actually makes you a better athlete, not just a pretender. You want the kind of training that is going to make you perform better on your chosen stage, not get you hurt in the gym. 

You have found your final destination!

The Strength Shop strives to provide athletes and adult fitness enthusiasts alike with high quality products, services and intelligent training information to become better at their chosen sport, and live a stronger, more rewarding and productive life.

Recent training

Matt Wichlinski is the owner of The Strength Shop in Virginia Beach, VA, where he coaches several  athletes ranging from State Champion wrestlers, weekend warriors and general fitness enthusiasts. Matt was a two-time All-American running back at Susquehanna University. Matt was featured in Sports Illustrated and on Sportscenter for his talents on the gridiron and he has played football in America, Mexico, Finland, Germany and most recently in Poland for the Warsaw Eagles. Matt has hosted several athletic strength and conditioning seminars in facilities across the globe from Virginia, to England, Sweden and Poland with other highly sought after coaches like Jim Smith from The Diesel Crew and Zach Even-Esh. Matt has written for several magazines including The Performance Menu, My Mad Methods Magazine,and is on the www.undergroundstrengthcoach.com expert panel. Matt's gym, The Strength Shop, was featured in The Performance Menu as a top performance gym to look out for along with other renowned coaches like, Eric Cressey, Mike Boyle, and Josh Henkin. Matt is a USA Weightlifting Coach, Underground Strength Coach, CrossFit Level II certified coach, NSPA-CPT and advocate of all things badass.